Case
Studies
A process or record of research in which detailed consideration is given to the development of a particular person, group, or situation over a period of time.
What Is a Case Study?
A case study in marketing is a document or web page that includes several basic parts:
- Description of the subject: Explain your customer’s or client’s history and pain points.
- Subject’s goal: Identify your customer’s or client’s goal for the project so readers understand what to expect.
- Hypothesis for strategy: Tell your audience what you expected to happen after you implemented your strategy for the customer or client.
- Implementation of strategy: Take the reader through the step-by-step process you used to help your customer or client.
- Results of strategy: Deliver the results in as much detail as possible, preferably with a quote from the client or customer.
- Concluding findings: Explain what this case study has taught your specifically and how it can help other people.
You don’t have to include every category, but the more detail you add, the more effective your marketing case study becomes.
Most of the time, you’re conducting a case study for your own business. You want to show the world how your product or service has helped a customer in a huge way.
For that reason, it helps to know you’ll perform a case study from the beginning. In other words, try not to reverse-engineer a case study from a great result. Instead, track your arrangement with your customer throughout the process.
EXAMPLE
Client Intro: An E-Commerce Store SEO Case Study. An E-Commerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PPC ad spend. Learn more about how we did it.
The Challenges
? This E-commerce store SEO client was just starting out in a niche market
? There was fierce competition from the bigger brands
? The client did not have much room for the content
? 90% of the marketing budget was going into the PPC and Facebook ads
? Organic traffic was less than 20 sessions per day on average
Our Strategy
- We did a complete audit of the site and a competitor analysis
- Based on the data we created a detailed plan to follow
- All the technical issues were resolved in the first phase
- We started creating content around the specific keywords
- We focused more on long-tail keywords rather than more generic keywords
- This approach helped us compete with the bigger competitors
- We added regular, high-quality backlinks for the site
- AMP – assisted their development team in creating accelerated mobile pages
The Results
- The organic traffic increased by 93% in 9 months
- The revenue increased by 69%
- Search engine rankings improved every month compared to bigger competitors
- Domain authority and page authority increased significantly
- In a matter of 6 months we started earning natural backlinks for the site
- We created and indexed hundreds of new pages for the site
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